Introduction
In today’s evolving healthcare landscape, creating awareness and driving patient engagement are crucial for success. Demand generation in healthcare focuses on educating, informing, and connecting patients with the right services, ensuring they receive the care they need.
Through targeted marketing, patient outreach, and digital engagement strategies, healthcare organizations can build trust, enhance patient experiences, and drive sustainable growth. Effective demand generation not only increases patient acquisition but also improves healthcare accessibility and awareness.
Certification
The Foundation for Professional Development will award the participants with a Certificate of Completion once participants have attended the workshop for this short course, completed the assessment and attained the required pass mark.
Course Content
The study material will cover the following modules:
- Introduction to Demand Generation & key approaches
- Overcoming Barriers & enhancing communication skills
- The power of advocacy & using TikTok to drive awareness
- Post-procedure counselling & community mobilization
Course Design
The programme will be a combination of the following learning interventions:
- This course is a classroom course, and participants will receive a comprehensive and user-friendly study guide developed by experts in the field covering all the modules. The course is offered using participatory methods and building on shared knowledge with the participants.
Who Should Enrol
Social Mobilisers, Demand Creation Officers, Champions